Communications & Media Arts: Public Relations Option, A.S.

Associate in Science Degree Program

Hegis Code: 5008
NYSED Code: 76218

Program Description

Students who complete the Communication & Media Arts program will earn an Associate in Science degree. Students choose from four program options within the Communication and Media Arts major.

The four options are:

General
Film
Journalism
Public Relations

Graduates of the program who wish to continue their education by pursuing a baccalaureate degree will find that they are able to transfer most of their credits to four‐year institutions. Regardless of whether students plan to transfer or directly pursue employment, they should consult and work closely with their advisors regarding class selection, electives, and program emphasis desired.

Program Outcomes

At the completion of the AS Degree in Communication and Media Arts, a student will be able to

Demonstrate an understanding of the evolution of mass media and its relationship to American society;
Demonstrate writing skills in a variety of media formats;
Demonstrate technical skills relevant to the creation of products across the media;
Demonstrate Media Literacy.

Employment Potential

Students with this degree will have a foundation of skills and knowledge necessary to pursue further education leading to placements in the fields of journalism public relations, digital production, film, and internet media.

Requirements for Program Entry

High school diploma or equivalent
Satisfactory placement in Entering Student Assessment

Developmental Assistance Available

For students who do not meet basic reading and math requirements or who have other learning issues, extra assistance is readily available through SUNY Ulster’s Learning Center, The Gary and Janaki Math Center, the Writing Center, the Peer and Friend Tutor Program, and English as a Second Language (ESL) tutors.