Business & Entrepreneurial Studies, A.A.S.

Associate in Applied Science Degree Program (Career‐Oriented)

Hegis Code: 5004
NYSED Code: 01704

Program Description

Students who complete this program earn an Associate in Applied Science degree. The program is sufficiently comprehensive to qualify graduates for a variety of entry positions in business and industry. It also prepares students to begin the process of owning a small business. The business and entrepreneurship associate will be able to assist or manage in the areas of planning, organizing, leading and fiscal management. The business associate will be able to use critical thinking processes incorporated with computer and communication skills while employing a teamwork approach to reach the goals of the organization. This program is not designed as a transfer program.

Program Outcomes

Entrepreneurial Studies Degree program a student will be able to

• Demonstrate proficiency in accounting procedures relevant to small business; master the basic functions of small business accounting/spreadsheet software in order to make informed business decisions;
• Demonstrate effective written, verbal, and nonverbal communication techniques in organizations, work teams, across cultures, and via technology;
• Articulate the importance and role of key small business success factors; describe the foundational principles of entrepreneurship and the entrepreneurial mindset;
• Understand and apply the basic principles of law and contracts as they relate to entrepreneurship and small business management;
• Understand and apply the concepts, theories, and terminology used in recruiting, selecting, placing, and developing employees;
• Research and plan a cohesive advertising campaign; articulate the role and planning of print, broadcast, direct, sales promotion,  interactive, and alternative advertising, as well as public relations;
• Develop a full business plan, ensuring environmental and societal responsibility in all aspects of the plan.

Employment Potential

Graduates of this program could fill entry-level management trainee positions in business and industry. Graduates are also equipped with the skills needed to start and run their own business.

Requirements for Program Entry

• High school diploma or equivalent
• Satisfactory placement in Entering Student Assessment

Developmental Assistance Available

For students who do not meet basic reading and math requirements or who have other learning issues, extra assistance is readily available through SUNY Ulster’s Center for Academic Planning and Support (CAPS), the Patrik Math Center, the Literacy Lab, and peer and professional tutors.

For More Information

For more information contact Enrollment and Success Center at 845-687-5022