BUS 205 - Marketing: Principles and Practices 3 cr.

A study of the marketing field emphasizing the integrated managerial approach to marketing management is provided. The course features the marketing mix, channel management, consumer/industrial buying behavior, and marketing information systems. The case‐study method and problem‐solving exercises feature marketing costs, segmentation, decisions, and management methodology. Pre and/or Corequisite: BUS 161 or BUS 115 Spring, Summer