Dec 03, 2021  
2019-2020 Catalog 
    
2019-2020 Catalog [ARCHIVED CATALOG]

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BUS 209 - Principles of Advertising 3 cr.


Advertising agencies, marketing principles, advertising copy and design, and media selection are some of the topics covered in this course. Students will apply principles learned in a comprehensive advertising project requiring a group paper and class presentation. Fall



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