BUS 205 - Marketing: Principles and Practices 3 cr.

A study of the marketing field emphasizing the integrated managerial approach to marketing management is provided. The course features the marketing mix, channel management, consumer/industrial buying behavior, and marketing information systems. The case‐study method and problem‐solving exercises feature marketing costs, segmentation, decisions, and management methodology. Prerequisite: BUS 161. spring 2015, summer 2015, spring 2016