Mar 29, 2024  
2020-2021 Catalog 
    
2020-2021 Catalog [ARCHIVED CATALOG]

Add to My Catalog (opens a new window)

BUS 205 - Marketing: Principles and Practices 3 cr.


A study of the marketing field emphasizing the integrated managerial approach to marketing management is provided. The course features the marketing mix, channel management, consumer/industrial buying behavior, and marketing information systems. The case‐study method and problem‐solving exercises feature marketing costs, segmentation, decisions, and management methodology. Pre and/or Corequisite: BUS 161   or BUS 115   Spring, Summer



Add to My Catalog (opens a new window)