Dec 11, 2019  
2019-2020 Catalog 
    
2019-2020 Catalog
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BUS 205 - Marketing: Principles and Practices 3 cr.


A study of the marketing field emphasizing the integrated managerial approach to marketing management is provided. The course features the marketing mix, channel management, consumer/industrial buying behavior, and marketing information systems. The case‐study method and problem‐solving exercises feature marketing costs, segmentation, decisions, and management methodology. Pre and/or Corequisite: BUS 161   or BUS 115   Spring, Summer



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