Sep 21, 2020  
2018-2019 Catalog 
    
2018-2019 Catalog [ARCHIVED CATALOG]

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BUS 205 - Marketing: Principles and Practices 3 cr.


A study of the marketing field emphasizing the integrated managerial approach to marketing management is provided. The course features the marketing mix, channel management, consumer/industrial buying behavior, and marketing information systems. The case‐study method and problem‐solving exercises feature marketing costs, segmentation, decisions, and management methodology. Prerequisite: BUS 161 . Spring, Summer



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