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    SUNY Ulster
  Dec 17, 2017
2017-2018 Catalog
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BUS 140 - Principles of Retailing 3 cr.

This course is designed to provide an overview of various types of retail organizations and the factors that affect a complex retail market. Discussion will include retail type, location, store layout, consumer research, operations, and promotion strategies. The buying cycle, decision-making strategies, and online and global markets will be explored and discussed.

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