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    SUNY Ulster
   
 
  Dec 17, 2017
 
 
    
2017-2018 Catalog
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BUS 230 - Advanced Entrepreneurship 3 cr.


This course builds on BUS 115  , Entrepreneurship and provides students with a toolkit of strategies, knowledge and resources to empower them with the 21st century skills needed to start and operate sustainable businesses. Students will work in groups to experience the fundamentals of business models/customer development and business planning utilizing the Business Canvas Model.  A deeper discussion of the basics of entrepreneurship covered in BUS 115  will include topics such as recognizing business opportunity and developing successful business ideas; assessing and obtaining financing; building a new venture team; marketing issues, challenges and planning; as well as managing and growing the entrepreneurial firm.  Today’s important business issues including conscious capitalism; stakeholder theory; leadership; social responsibility of business; sustainability; value chain responsibility and diversity in the workplace will be interwoven into the classwork done on entrepreneurship. Prerequisite: BUS 115  



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